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Digest No. 41 | Social Media Influencers

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News digest for marketing and advertising professionals.
Week No. 41
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Dear Clients,
CMBaltic presents 41st week's news review. Curated for marketing and advertising professionals:

News

Influencer marketing

Influencer marketing is gaining popularity. Despite a couple of flaws, such as difficulty of measurements, there are companies attracting thousands of brands.Therefore, it is important to understand what is the key for success, as well as, more specifically, how to get the right face for your campaign (5 advises). As well, it could be beneficial to think of new approaches for this type of marketing, such as creating a new "celebrity". 

+ 17 best GIF makers made a video for Taylor Swift
+ Dictionary's Twitter account smartly used presidential debates

New ads

+ A couple of minimalist ads
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Mājaslapa

Have a nice week,

CREATIVEMEDIABALTIC

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